Story #275 comes from the CEO and Chief Brand Officer of The Brand Leader, Geoff Wasserman
Authenticity is vital for Geoff Wasserman, the CEO and Chief Brand Officer for The Brand Leader. When he described what The Brand Leader does, he said that they champion the authentic voice, the authentic story, the true character of their clients and lead that authentic story through all their clients' initiatives. Authenticity is not only vital for Geoff at work, but when we asked him about the secret of life, he told us that part of the secret of life is to be the authentic you, the one God wants you to be.
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